2026-05-02
When a Funnel Needs Caveats More Than Color
Stakeholders often ask for a brighter funnel chart. What they usually need is an honest frame: who is in the cohort, which events were missing for part of the window, and whether a platform change reset identifiers.
In Funnel Readout Sessions we start with caveats on a single slide before any bar chart appears. Teams that adopt the habit spend less time arguing about drops that were never comparable. Color and animation come later—if at all.
If your readout keeps ending in debate, inventory the unspoken assumptions first. An Analytics Health Audit often surfaces the broken links that make every funnel feel personal.